Every business should at least understand the benefits of creating a website. If, for no other reason, other than there are over 1.7 billion Internet users worldwide.
Every business should at least understand the benefits of creating a website. If, for no other reason, other than there are over 1.7 billion Internet users worldwide. What's more, 75% of users said they purchased something online, according to Plunkett Research, Ltd. With the amount of people surfing the Internet, it's important to have an online presence. And a website is an easy way to do it. Just in case you're looking for further proof, let's consider a few more of the truths about doing business in today's world.
Consumers are savvier than ever these days. People put in a lot of time and effort to conduct detailed research before deciding to buy. In fact, 63% of people use the Internet as their first resource when looking for a local service or product, according to a study. Of 3,000 people surveyed, 47% said they are more likely to purchase services or products from a small business with a website, according to a recent Discover Small Business Watch Survey. This indicates thatpeople are more willing to trust businesses that have a website – but we will get to that later.
Additionally, putting your business online increases the chance that you will be listed in search sites, like Google®, Yahoo® and Bing™. This will help people find your business online and direct them to your website or store.
Your website acts as your own personal sales team. It's a place where customers can learn about your company at their convenience. While your store or business isn't open 24 hours, your website is. This allows customers to find you at anytime. This leads to more monetary benefits.
We understand the challenges micro businesses face every day. Fortunately, a website can dramatically lighten your load. Your site can tell customers your hours of operation and information on your products and services. You'll spend more time running your business and less time on the phone talking about it.
The truth is, with so many customers shopping and searching for information online, without a website, you could get passed-by. Simply having a website positions your company as more established and "with it." Plus, it allows you to give customers a visual sample of your products and services 24 hours a day, 7 days a week.
There's a good chance your competitors probably already have a website, and that's why you should consider creating your own. And, if they don't, well, that just gives you yet another advantage over them.
Bottom line. An online presence will give you an advantage. For some, that will just mean a few more sales. For others, it could add up to a whole lot more. In fact, with only 44% of small businesses operating a website, now's the time for your business to get online and distinguish itself from the rest.