Recently, people have been oriented to use websites for their searching, purchasing or other services that are offered to them. As a result, there are thousands of websites under any one topic.
Recently, people have been oriented to use websites for their searching, purchasing or other services that are offered to them. As a result, there are thousands of websites under any one topic. Some of them are very active and have thousands of visitors everyday. Others might have tens or hundreds of visitors per day. Thequestion here is why? We might find when we visit a site for first time, that we stay awhile looking at the site and reading or maybe browsing on the site, so what makes us stay? The great design and page layout, sense of humour such as flash characters, ease to use and understanding are what make us stay. The competitiveness between websites pushes the designer to look for the essential traits to make a great web site. This research paper will break down the most important characteristics to make an attractive website.
The fist important characteristic to make a great website is visual design. It should be well designed to get the audience's attention. Visual design characteristics include five aspects which contribute to the enhancement of the websites appearance. These aspects are: page layout, navigation, consistency, embedding pictures and using appropriate colors.
The second important character to make a great website is readability. The designer should make the website readable for users. Readable websites give a quick impact to make the user decide to stay or leave. Readability characteristics depend on three aspects which contribute to make the website more readable and understandable.
The first aspect is font size. Using appropriate font size for contents or topics is very essential to communicate with users or visitors
The second aspect is font family.Using the appropriate font family makes the text easy to read.
The third aspect is font color. The designer should choose an appropriate colorwith a background color. For example, black text on a white background is the easiest to read.
The third important characteristic to make a great website is content. The website should have content, and that is the aim of building it. Also, the content should make sense to users, so the content should have related to purpose of creating website
The fifth trait is personalization. Creating personalization to the website will create and grow its audience. The website should be specific in talking to its audience, such as men, women, designers, students. Also, it should give them a personal service. For example, tourist websites always create and give offers to their users. The characteristics that contribute to activate this trait are to design the website via page layout and background colors, and content via credible content.
The important thing is responsiveness. The website should be responsive about its information. People get scared easily online, so existing responsive trait earns users' trust. Then, the users feel comfortable in dealing with the website and they will use it again and again, for example, buying tickets from a certain flight website, even though the sale price might be higher because they have earned the users' trust. The characteristics that contribute to activate this trait are design website and content.
A good interaction invites the visitor or users to return to the site. The question, what makes the users come back to a website? Generally, they will come back for a few reasons; teach them, make them laugh, show them something new, and they will come back more. The website must be interactive with its audience or it would be ignored from the users. The characteristics that contribute to activate this trait are readability and content.